ICT

A Master Thesis for 2019/2020

The thesis project, Innovative Art Centre (IAC) is in Seksyen 52 (PJ New Town) in Petaling Jaya, Selangor. It is a strategic location surrounded by rich cultural & urban context that is formed by the PJ community. In 2015, Petaling Jaya turned into an important ‘city of art’ by the government. With the integration of technology & interactive media, the art centre creates a better psychological model of the art experience for the users through an immersive environment blended with extendable visiting experience in contemporary architecture.

The art centre entices the society to involve with art by provides a variety of participatory or interactive art programs in which the residents are free to explore the collaboration of different arts in a way to leave an imprint on the community. While the collaboration between artists is an effort to push forward a new agenda of art, encourages the artist to collaborate amongst each other and the community to craft art that is ‘innovative’. IAC aims to enhance the awareness and appreciation of arts of the society, brought the community to life through healthy interaction, lead arts into their lives by building a bridge between visitors and artworks. Hence, strengthen the bonding and the integration of the PJ community.